Hotel lobby with polished marble reception
Commercial & hospitality

Your stone is one of the property's largest investments. Right now it's unprotected.

Marble, limestone, and travertine define how a property looks and feels — and etch the moment they meet wine, citrus, or the wrong cleaner. AntiEtch® prevents that damage permanently, so the surfaces you've already paid for stay the way they opened.

Lifetime
Warranty
Invisible
Natural look retained
Prevention
Not restoration

Lifetime Marble Protection

AntiEtch® is the revolutionary surface treatment that creates an invisible barrier that prevents etching and staining from everyday acids and spills: keeping your countertops beautiful for years to come.

AntiEtch® delivers unmatched protection, easy maintenance, and lasting peace of mind for every applicable surface, for the life of the surface.

The cost of etching

Etching isn't a repair. It's a cost that repeats.

Acid-sensitive stone reacts chemically the instant it contacts something acidic — a spilled cocktail, a wedge of lemon, a citrus cleaner used on a late shift. The mark is permanent. Polishing doesn't remove it; it grinds down the surface to hide it. On a property scale, that's not one repair — it's a maintenance line that returns every year the stone stays exposed.

Close-up of a dull etch mark on polished marble
Year 0
Damage begins

The first acidic contact leaves a dull mark. It is chemical, immediate, and permanent.

Ongoing
Restoration cycle

Areas are closed, refinished, and re-opened — on your operating hours, at your cost.

Repeatedly
Stone thins

Every polish removes material. The surface you paid for gets measurably thinner each pass.

Eventually
Replacement

The stone reaches the end of what refinishing can hide, and the capital cost returns in full.

Managing the symptom

Restore, close the area, re-open, wait for the next spill, restore again. The cost never ends because the cause never changes.

Removing the cause

Protect the surface once. The acid never reaches the stone, so the etching — and the recurring cost behind it — simply stops.

The solution

AntiEtch® stops the reaction before it starts.

It doesn't mask etching. It doesn't slow it. It forms an invisible barrier that blocks acids from ever reaching the stone — so the damage cycle never begins.

Certified applicator treating a marble surface
Prevents, doesn't patch

Restoration treats stone after it is already damaged. AntiEtch® is applied before, so the acid never reaches the surface and the mark never forms.

Invisible, and it stays that way

No sheen, no film, no colour shift. The stone keeps the finish your designer specified — honed stays honed, polished stays polished.

No behaviour change required

Your team cleans the way it already cleans and your guests behave the way guests behave. Protection does not depend on anyone being careful.

Backed for the life of the surface

Treated surfaces carry a lifetime warranty against etching, documented per area and transferable with the property.

What is AntiEtch®?

A Revolution in Stone Protection

AntiEtch® is a crystal-clear, ultra-thin coating applied by trained professionals to marble, limestone, and other acid-sensitive stone. Once applied, it forms a durable barrier that prevents damage from acidic foods, wine, coffee, and household cleaners without altering the natural look or feel of your marble, limestone, concrete, travertine or onyx.

Written for the person responsible for the building

You didn't specify the stone. You inherited the risk.

The marble was a design decision made before you owned the outcome. Now the etching, the restoration invoices, the closed sections, and the "why does the lobby look worn already" questions land on your desk. Protecting it shouldn't become another project you have to manage.

"I need the surfaces to hold up, and I don't have the bandwidth to run another vendor project to make that happen."

So we run it. MORE® manages the entire engagement and assigns a certified applicator qualified for large-format work — one accountable relationship, sequenced around your operating hours, verified and warrantied on completion. You approve the scope. We handle the rest.

Facilities director walking through a hotel lobby
You own the exposure

Every etched surface eventually becomes your line item, your closed area, and your conversation with ownership.

We remove the burden

Assessment, scheduling, application, and verification are managed end to end by one accountable team.

You get a fixed standard

A documented specification per area, applied to the same standard across the property and warrantied on completion.

Trusted by luxury brands around the world

Our surface treatment technology isn't just a homeowner's favorite. Top hotels and establishments trust us to keep their surfaces impeccable. Check out some of our esteemed partners.

Where this matters most

Properties where stone is on show and under contact.

Marble lobby floor in a luxury hotel
Hotels & resorts

Lobbies, reception desks, and guest bathrooms — the first and last surfaces a guest touches.

Polished stone bar top on a casino floor
Casinos & gaming

Continuous service, high spill volume, and floors that can never be closed for refinishing.

Marble bar top with citrus and glassware
Restaurants & bars

Citrus, wine, and cocktail acids meeting stone counters and bar tops every single service.

Stone tasting counter in a winery
Wineries & tasting rooms

Tasting counters take direct wine contact daily, in the rooms built to impress buyers.

At a glance

The specification, in brief.

Product

AntiEtch® a permanent preventive treatment for acid-sensitive natural stone.

Protects against

Etching from wine, citrus, coffee, spirits, and acidic cleaning agents.

Rated surfaces

Marble, limestone, travertine, onyx, and comparable calcareous stone. Confirmed at site assessment.

Appearance

No change to colour, sheen, or texture. Honed stays honed; polished stays polished.

Application

By a MORE® certified applicator, sequenced around your operating hours.

Warranty

Lifetime warranty against etching on treated surfaces, documented per area.

Management

MORE® manages assessment, scheduling, application, and verification end to end.

Honed marble vanity with a protected surface
Commercial capability sheet

Full specification, rated surfaces, and application sequence, a PDF you can forward to ownership.

Download the capability sheet →
Hotel lobby at night with lit marble surfaces
Commercial & hospitality

Stop the cost before it starts.

Download the commercial capability sheet for full specification and surface detail — then tell us what the property has, and we'll come back with a scope, a schedule built around your operating hours, and the surfaces we can warranty.

  • Site assessment across every stone surface
  • Application sequenced around your operating hours
  • Lifetime warranty on treated surfaces