Our Journey: From Passion to Purpose

Every brand has a story, but not all have one that is as deeply rooted in innovation, commitment, and vision as MORE® Surface Care.

Our beginnings trace back to the early 2000s at StoneTech Professional, where our passion for stone care ignited. Here, we experienced rapid success, leading to the acquisition of the company by DuPont in 2005. But our mission was far from over. As we navigated through our journey with DuPont and later when the stone care division was divested to Laticrete in 2014, a new opportunity arose. We saw a gap in the market – a need for eco-friendly, easy-to-use, high-performance stone care products. A need we knew we could fulfill.

Our Journey: From Passion to Purpose

Every brand has a story, but not all have one that is as deeply rooted in innovation, commitment, and vision as MORE® Surface Care.

Our beginnings trace back to the early 2000s at StoneTech Professional, where our passion for stone care ignited. Here, we experienced rapid success, leading to the acquisition of the company by DuPont in 2005. But our mission was far from over. As we navigated through our journey with DuPont and later when the stone care division was divested to Laticrete in 2014, a new opportunity arose. We saw a gap in the market – a need for eco-friendly, easy-to-use, high-performance stone care products. A need we knew we could fulfill.

Crafting the Vision: Safe. Simple. Effective.

Our ambition was crystal clear. We envisioned a stone care brand that would align with the principles of sustainability without compromising on performance. And so, with a blend of expertise, commitment, belief, and a dash of seed capital, MORE® Surface Care was born in 2015. We committed to products that were 100% water-based, easy to use, and unmatched in their performance – our mantra of Safe, Simple, Effective.

Crafting the Vision: Safe. Simple. Effective.

Our ambition was crystal clear. We envisioned a stone care brand that would align with the principles of sustainability without compromising on performance. And so, with a blend of expertise, commitment, belief, and a dash of seed capital, MORE® Surface Care was born in 2015. We committed to products that were 100% water-based, easy to use, and unmatched in their performance – our mantra of Safe, Simple, Effective.

A Commitment to Excellence
We understand the meticulous effort and significant investments made in stone and tile designs. That's why we developed products that truly match the value of these investments. Our range of solutions ensures exceptional cleaning, enhancing, and protection, elevating the beauty and longevity of your surfaces like never before. With MORE®, you can confidently recommend and use products that outperform expectations.
A Cutting-Edge Integrated Care System
MORE® is more than just a collection of products; it's an integrated care system designed to work harmoniously together. Seamlessly combining our innovative range, each MORE® product contributes to an unparalleled level of protection and beauty for your cherished surfaces. Say goodbye to traditional stone and tile care methods and embrace the future of surface care with MORE®.
Growing Against the Grain
While the industry giants shifted their focus away from pioneering and growth, we doubled down. We believed in establishing genuine relationships, building the MORE® brand one dealer at a time across the U.S. and Canada. With the age of digital transformation upon us, we expanded our presence on Amazon and our website, ensuring our customers had easy access to our top-tier products.
Innovation at its Finest: Introducing MORE® AntiEtch®
2017 marked a revolutionary year for us. We launched the game-changing MORE® AntiEtch® – a UV-cured treatment exclusively for marble. This unique innovation prevents both etching and staining without altering the stone's natural beauty, an industry-first solution that propelled our brand to new heights. It was this breakthrough that led to MORE® gracing the prestigious Inc. 5000 list of fastest-growing private companies, not once, but twice.

Our Team: The Heartbeat of MORE®

Through all our milestones, at the core of our success lies our dedicated team. A collective that embodies our vision, works tirelessly towards our goals, and believes in the promise of MORE®.

As we reflect on our journey, we can't help but feel a surge of excitement. For at MORE®, we truly believe – we're just getting started.
Explore our innovative line-up and become a part of our story.

Welcome to MORE® Surface Care.

MORE® Key Milestones

We're more than just a brand. We're a movement towards safer, simpler, and more effective surface care. Dive into our story and discover how we're making a splash in the industry.