Crafting Stories, Inspiring Growth:
The MORE® Surface Care PR Experience

Featured In

Inc. 5000 Awards Two Years in a Row

To familiarize media with MORE AntiEtch, Zen’s PR team reached out to more than 175 targeted media including:
“MORE® Surface Care Ranks No. 137 on Inc. Magazine's 2022 List of the Pacific Region's Fastest-Growing Private Companies”

Featured Articles

MORE® Surface Care Ranks on Inc. 5000 List of the Fastest-Growing Private Companies for 2021 after Achieving 161% Growth

"Earning a notable place amongst other prestigious companies is an honor and truly exemplifies the quality of both our products and the work of our team," said Steve Wolf, CEO and Co-Founder of MORE®. "We look forward to building on our tremendous success this year, even up against a global pandemic, by continuing to showcase our ability to produce high performance products and commitment to our partners."

steve wolf of MORE Surface Care: Five things I wish someone told me before i became a CEO

How have you used your success to make the world a better place?
“MORE’s AntiEtch® product could truly be world changing because it has the ability to transform a global industry for the better. It offers a revolutionary way to protect acid-sensitive natural stone, including marble, limestone, travertine, and onyx from permanent damage.”

Featured Mentions

Steve Wolf of MORE Surface Care debuts Anti- Etch, its newest stone protection/surface care product...

Steve Wolf of MORE Surface Care debuts Anti- Etch, its newest stone protection/surface care product. Applied by local applicators in the field, cured by UV light and sanded to honed or polished perfection, it guards against etching and staining for a minimum of 10 years. Also in development is an automated process to apply the product on slabs or fabricated stone at the factory. #tise2022

these are the business trends that are here to stay

Take MORE Surface Care, which develops and sells safe sealers and cleaners for stone and tile. This company, which is both B2C and B2B, went from a 100% in-person customer sales model to a 100% digital customer sales model. They also had to add an entirely new digital marketing function to their B2B sales arm--prior to the pandemic, they'd done zero digital marketing. This swift and comprehensive digital pivot was how MORE was able to continue expanding its business – even earning a spot on the 2021 Inc. 5000 list.
Inc Article Link

The Real Estate Conundrum: Why Spending More On The Front-End Saves Money Long-Term

Emerging technologies, like AntiEtch®, offer ways to protect your countertops from permanent damage.
Benzinga Article Link

The Stone and Tile Radio Show Podcast

Steve Wolf, CEO and Co-founder interviewed to discuss AntiEtch® and share insights from the TISE show as an industry thought leader.
Stone and Tile Radio Link

Podcast Mentions

Designers who love MORE and will feature AntiEtch are being featured on the following podcasts in 2022:
Like a Design Boss
Talking Home Renovations with the House Mave